In Hindi, sajna means 'to adorn'. SAJNA सजना is a week-long pop up store selling handmade pyjamas, jewellery and garments created by three talented women. SAJNA reflects on their Indian heritage, and is the fusion of three distinct brands (Anuk Pajama, BADAAM and Zaiba Khan) who each specialise in honouring the crafts of their motherland.
The final brand mark is strong, but a little playful. It reflects the long lineage of stories and craftsmanship worked into each piece, while maintaining the joy we receive from adorning ourselves in such pieces.
Images and video by Anu Kumar.