“Specific Gravity is the ratio of the density of a substance to the density of a referenced substance. Every material has a specific gravity and we each reference this within our emerging practices.”
– Melbourne Polytechnic’s Advanced Diploma of Jewellery and Object Design graduating class, 2018
Melbourne Polytechnic commissioned me to brand their 2018 Graduate Exhibition for the Jewellery and Object Design class. Using the name Specific Gravity, selected by the class, I developed a bold brand that could be applied to the flip-book style catalogue that would accompany the exhibition. It was important that the design was contemporary, flexible and paired well with the varying styles of work displayed in the exhibition and in the catalogue. A glossy, blind-debossed front cover was designed to reflect the craftsmanship of jewellery and object-making, as well as the concept of gravity itself.